Grace heads a MedTech start-up specialising in personalised exercise prescription. With over 20 years in fitness and health, Grace spent 12 years at Apple, where she headed up all areas of health and fitness for Apple employees in EMEIA, prior to leading Apple’s Health and Fitness Strategic Initiatives and Partnerships in EMEIA.  Grace is involved with numerous not for profit organisations. Co-founder of RISE, to empower women in the UK fitness industry reach their potential, an advisor to SportsTech Ireland and Chairperson for Limerick Camogie to support female athletes excel in sport and business. Grace holds an Executive MBA, a Masters degree in Public Health and Epidemiology, and holds a BSc in Health, Fitness and Physiology.